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人工智能论文:少见 - 规模市场研究而不会让您的客户烦恼(Ask less - Scale Market Research without Annoying Y

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zhq8008 发表于 2019-1-28 11:43:46 | 显示全部楼层 |阅读模式
zhq8008 2019-1-28 11:43:46 351 0 显示全部楼层
人工智能论文:少见 - 规模市场研究而不会让您的客户烦恼(Ask less - Scale Market Research without Annoying Your Customers)市场研究通常通过调查客户的代表性样本来进行,其中包括诸如心理图形,人口统计,态度和产品偏好等上下文的问题。调查回复用于将客户分成各种对目标营销和沟通有用的组。减少向客户提出的问题数量有助于企业将市场研究扩展到大量客户。在这项工作中,我们使用贝叶斯网络对此任务进行建模。我们使用宽带客户的示例市场分割来证明我们的方法的有效性。
Market research is generally performed by surveying a representative sampleof customers with questions that includes contexts such as psycho-graphics,demographics, attitude and product preferences.Survey responses are used tosegment the customers into various groups that are useful for targetedmarketing and communication.Reducing the number of questions asked to thecustomer has utility for businesses to scale the market research to a largenumber of customers.In this work, we model this task using Bayesian networks.We demonstrate the effectiveness of our approach using an example marketsegmentation of broadband customers.人工智能论文:少见 - 规模市场研究而不会让您的客户烦恼(Ask less - Scale Market Research without Annoying Your Customers) q0p6l0b2BcAA77P7.jpg
URL地址:https://arxiv.org/abs/1901.08744     ----pdf下载地址:https://arxiv.org/pdf/1901.08744    ----人工智能论文:少见 - 规模市场研究而不会让您的客户烦恼(Ask less - Scale Market Research without Annoying Your Customers)
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